ROOFING MARKETING
LIKE A SCIENCE
Live Webinar — October 30th — 12PM (EST)
Stop Guessing About Your Marketing.
Start measuring what matters.
Free webinar for roofing business owners who want to turn marketing from a cost center into a profit driver.
Learn the exact formulas and frameworks to calculate your ROI, benchmark your performance, and identify where your budget is bleeding money.
You’re Spending Money On Marketing.
But is it actually working?
Most roofing business owners can tell you their material costs down to the penny. They know their labor rates, overhead, and profit margins inside and out.
But ask them their cost per lead? Their website conversion rate? Their marketing ROI?
Blank stare.
Marketing metrics aren’t something most contractors were taught to track. But if you don’t know your numbers, you’re making expensive decisions blind.
Marketing should be predictable, measurable and scalable.
Not a slot machine where you put money in and hope leads come out.
You could be:
Overpaying for leads by 2x or 3x without realizing it.
Running ads that look good but lose money.
Missing simple fixes that could cut your costs in half.
In 60 Minutes, You’ll Learn The Exact System We Use To Audit OUR Marketing Clients
Calculate your marketing ROI
Learn the exact formula to know if your marketing is profitable. You’ll discover how to calculate your Lifetime Customer Value (LTV) and Customer Acquisition Cost (CAC), and what your ratio should be.
Know the benchmarks
Find out what “good” actually looks like for roofing companies. You’ll get industry-standard benchmarks for cost per lead, conversion rates at every funnel stage, and ROI targets.
Spot marketing leaks
Discover where your marketing budget is bleeding money. Learn how to diagnose whether the problem is your ads, your landing pages, or your sales follow-up.
Get quick win fixes
Walk away with simple optimizations that can cut your cost per lead in half. Real examples from roofing companies we’ve audited, including the exact fixes we implemented.
Audit your own marketing
Get the same checklist and process we use when auditing clients who pay $1,000 for this analysis. You’ll be able to evaluate your own marketing like a pro.
WATCH THE TESTIMONIALS
Real results from roofing companies who stopped guessing
MEET YOUR INSTRUCTOR
Arielle Cohen, co-founder of Marketing 411
Arielle has spent the last 10 years helping roofing companies transform their marketing from guesswork into science.
She’s worked with 500+ roofing contractors, from $1M shops breaking through growth plateaus to $65M operations scaling their systems.
And she’s proven that when roofing owners start tracking the right metrics, they stop wasting money on what doesn’t work and double down on what does.
LIMITED LIVE SPOTS AVAILABLE
We’re capping the live session to keep it interactive and ensure everyone who wants to ask questions gets a chance.
Marketing 411
Address: 7771 W Oakland Park Blvd, Ste 231, Fort Lauderdale, FL 33351
Email: [email protected]
Phone: 844-424-9411