EXCLUSIVE FOR ROOFING OWNERS
HOW $5M+ ROOFING COMPANIES GENERATE LEADS ON GOOGLE
After 500 roofing market audits, we've created this guide on what $5MM+ roofing companies do to generate more leads on Google.
It's a 21-page guide covering paid and organic traffic: Local Service Ads, Google Ads, Google Business Profile, Search Engine Optimization, and reviews.
BUILT FOR ROOFING COMPANIES READY TO GROW
This guide is for roofing business owners doing $1M or more a year who already have Google working in some form, and who have looked at their account at some point and thought:
"I know Google matters but I feel like I'm losing money to it, not making money from it."
You're running Local Service Ads, or Google Ads, or both. Maybe you have someone managing it. Maybe you set it up yourself and haven't touched it since.
Either way, if you're spending money on Google every month and you can't say with confidence what it's producing, that's what this guide is built for.
Inside this guide
Why Google matters for roofing companies
A quick overview of why Google is the highest-intent channel for roofing leads. Understand where Google fits in your growth strategy and why it deserves focused attention.
The 4 core Google lead sources
A breakdown of the main ways roofing companies win on Google: Local Service Ads, Pay-Per-Click, Google Business Profile, and Search Engine Optimization. See how each channel works and what role it plays.
How to build a Google strategy that works
Learn how to balance short-term lead generation with long-term visibility. Includes a practical way to think about sequencing ads, SEO, website structure, and local optimization.
The roofing owner’s Google checklist
A straightforward checklist of the essentials and common mistakes to avoid. Leave with a clear picture of what needs to be in place to compete.
Proof that it works
Watch testimonials by our clients
ABOUT MARKETING 411
Marketing 411 is a performance-focused marketing agency built exclusively for roofing and home service companies.
Founded by Elizabeth Holguin and Arielle Cohen, we were built around one core belief: marketing is not a service: it's a system.
From lead generation and branding to paid ads and conversion strategy, we build predictable pipelines and measurable ROI for contractors who are ready to start scaling.
Real client result · Neill & Son Roofing
From $4.4M to $6.5M annualized in 21 months
Marketing 411 is a performance-focused marketing agency built exclusively for roofing and home service companies.
Founded by Elizabeth Holguin and Arielle Cohen, we were built around one core belief: marketing is not a service: it's a system.
From lead generation and branding to paid ads and conversion strategy, we build predictable pipelines and measurable ROI for contractors who are ready to start scaling.
The Neill & Son brand system · built by Marketing 411
$4.4M → $6.5M
Annualized run rate, 2023 to April 2026.
20 → 80
Booked appointments, July 2023 to July 2024.
$1,000,000
First million-dollar month in company history. March 2026.
$227,000
Largest single project ever closed. Dec 2025 organic "roof leak" lead.
The switch, in Joe's words
“We were spending the same amount of money with you as we were with our other company. And our phone calls and forms doubled like overnight.”
Joe Mischler · Co-owner, Neill & Son Roofing
DOWNLOAD THE ROOFING OWNER'S GUIDE TO GOOGLE
A 21-page guide covering how $5M+ roofing companies run Google across paid and organic: Local Service Ads, Google Ads, Google Business Profile, Search Engine Optimization, and review velocity. Built for roofing owners who are already in the market.
Address: 7771 W Oakland Park Blvd, Ste 231, Fort Lauderdale, FL 33351
Email: [email protected]
Phone: 844-424-9411
© All Rights Reserved · Marketing 411 ⚡️ Privacy policy · Terms and conditions · Disclaimer