

Are you tired of missing out on potential clients because your marketing isn't reaching the right people?
Use the Contractors Marketing Playbook to bring in more leads, close more deals, and grow your business faster.
This easy-to-follow playbook gives home service businesses the key marketing strategies to get more clients.
You'll attract high-quality leads that will choose you over the competition.

Equip your marketing team with this tool to help them bring in your ideal clients and dominate your territory.
Use the digital version to train your team online or share it by email so everyone is following the same plan.
Print copies to use in team meetings so your team can easily refer to it while working on new strategies.



We've been in the home service industry since 2015 and have worked with some of the top companies in the US.
Our team has managed over $5MM in marketing spend for our clients and has helped over 800 contractors attract qualified leads.
Now it's your turn to learn our top-performing strategies.

The playbook can be customized with your company’s logo and colors to look like it’s part of your own materials.
It includes easy-to-understand marketing charts and visuals to make marketing simple for your team.

— Industry Issues
— Marketing Budget
— Marketing Strategy
— Maximize Your Marketing Worksheets

— Marketing Glossary
— Branding
— Where do Leads come from?
— Types of Paid Advertising Leads
— Types of Unpaid Advertising Leads
— Why Digital Marketing?
— Marketing Foundations
— Branding Worksheets

— Introduction
— Website Basics
— Website Anatomy
— Website Do’s and Dont’s
— Website Content Worksheets

— Why Focus on Google?
— Types of Google Ads
— Google LSA
— Google PPC
— Google Ads FAQ
— Google Business Profile
— Google SEO
— SEO FAQ
— Google Reviews
— Google Suspensions

— Why Focus on Social Media?
— Types of Social Media
— Social Media Ads
— Social Media FAQ

— Levels of Marketing Partnerships
— How to find the Right Partner
— Tracking Results















Home service marketing basics;
Effective contractor website anatomy;
Google strategy for local businesses;
Social media strategies.
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This guide includes everything your team needs to know about marketing. It will help you attract more homeowners.
— Intro to Contractor Marketing;
— Marketing Strategy Basics;
— Effective Websites;
— Google Strategy;
— Social Media;
— Marketing Partners.
This guide is for any new or veteran member of your marketing team to attract high-quality leads and grow your business.
If you have purchased the Digital Copy, you can print it using a local printing company. However, most companies choose to purchase Printed Copies from us. In that case, we’ll handle the printing and deliver the Printed Copies to you.
If you have only purchased the unbranded Digital Copy, we will send the PDF file to your email address immediately. If you purchased the brand customization upgrade, we will send the PDF file to your email address within 4-5 business days of receiving your company's logo to white-label the manual.
If you have chosen to add Printed Copies to your order, we will send you a digital copy for approval within 4-5 business days of receiving your company's logo.
Once approved, we will print the guides and send them to you.
Please note that this process can take about two to three weeks from the date of approval.
If you purchased a Digital Copy, please make sure you have sent your company's logo to us. In most cases, delays in receiving the guide are caused by a lack of a logo.
If you purchased Printed Copies, please also ensure that you have approved the initial digital copy so we can proceed with printing.
If you have any further questions, please contact us at [email protected] or 844-424-9411
We would be happy to assist you.
When you purchase this guide, you acquire a license that allows you to make and distribute as many copies as you wish to your team.
The Business 411 team cannot make any changes to guides. If you have a PDF editing tool you will be able to make adjustments and add pages.
Yes, check out some of our roofing education resources:
— Residential Roofing Education Manual
— Commercial Roofing Education Manual
— Insurance Restoration Training Manual
Please contact us at [email protected] or 844-424-9411.

Founded in 2019, Business 411 helps roofing companies of any size grow, powered by our innovative marketing solutions and educational manuals.
Business 411’s mission is to elevate your business, whether it’s through revamping your brand, implementing marketing strategies, or creating sustainable systems for your growth.
Address: 7771 W Oakland Park Blvd, Ste 231
Fort Lauderdale, FL 33351
Email: [email protected]
Phone: 844-424-9411
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